Company Name: Sadora Kids Private Limited

Brand Name: Sadora Baby

Meaning: The name Sadora Baby comes from its ethnic meaning - 'Sadora' or 'Sadoro' which means 'innocent'

Sadora Baby is an immaculately curated Indian-born brand for babies, toddlers, and pre-schoolers. Sadora Baby products are inspired by a love of Scandinavian style and the desire to make modern family life simple and beautiful. A family-run concept e-commerce store with a handpicked selection of children's toys in wooden, 100% cotton and other baby- friendly textiles, nursery room furniture, decorations and accessories, made from the highest quality materials.

Sadora Baby was conceptualized to make your baby our priority. We help you meet your baby's needs and requirements as we get that that’s really important to you. Showering your baby with love, Sadora Baby has expanded its product portfolio to include everything to make a calm, modern, playful space to stimulate the little ones' natural curiosity, and eagerness to explore and discover, whilst developing their perseverance and problem-solving skills. Every one of our products is crafted with care, keeping your baby’s safety and comfort at the core of every design. From the time babies are born, we are here to help you take care of them, be by their side as they take their baby steps into the world. Our products are educative, fun, encourage learning through play, safe and a part of many homes in India. There’s everything here to make a calm, modern, playful space. We believe in excellent quality, personal service and design-led living that works for all the family.

Vision: Our dream is to become a worthy addition to growing children and their parents, day and night around the year. During early childhood, we aim to inspire with versatile and loving products that add more happiness to  the first years of every child’s life.

Values: Loving, Versatile, Comfort, Fun, Safe

TG: Parents, Families (mostly mothers) of children from 0 to 6 years. Also, expectant mothers.

Age of the TG: 25 to 45 years mostly. Upper middle-class who do value quality over quantity. Also, who understands why certain materials like plastic are harmful for their children. Added benefit - Parents who are inclined to Montessori form of education in the early years.

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