Our Story

Sadora Baby, a family run e-commerce store, is an immaculately curated Made in India brand of products for babies, toddlers, and preschoolers.  

Sadora Baby comes from its ethnic meaning - 'Sadora’ is used to describe an innocent, lovable, delightful child'

Sadora Baby was conceptualized to make your baby our priority.  We help you meet your baby's needs and requirements as we get that, that’s really important to you. 

Showering your baby with love, Sadora Baby has expanded its product portfolio to include everything to make a calm, modern, playful space to stimulate the little ones' natural curiosity, and eagerness to explore and discover, whilst developing their perseverance and problem-solving skills. Every one of our products is crafted with care, keeping your baby’s safety and comfort at the core of every design.

We believe in the benefits of the Montessori approach to learning and are passionate about making these principles accessible to children everywhere. Our products are Educative, Fun, Encourage learning through play, Safe and a part of many homes in India. From the time babies are born, we are here to help you take care of them, be by their side as they take their baby steps into the world. 


Our dream is to become a worthy addition to growing children and their parents, day and night around the year.  

Anu Bhatia Co-founder

Meet Anu, a thoroughbred Mumbaikar who has held senior positions at multinational companies throughout her career. Her last role involved heading a consumer services division for India, Middle East, and South East Asia. With over 30 years of work experience under her belt, she decided to hang up her boots during the middle of the pandemic with the intent to make new beginnings.

In the same years, Anu was honoured to become a nani and dadi  to her three wonderful grandchildren, including twins. She never imagined that reliving those years of helping to raise kids would be so pleasurable. Babies naturally became central to their decisions, and together with her family they were inspired to create Sadora Baby, which became the culmination of their efforts to enable new and young parents to find quality baby products with great aesthetics.

Through her wealth of experience and dedication to creating a better world for families, Anu is proud to offer parents a trusted source of products for their little ones. Join her on this journey to create a brighter future for the next generation.

Siddharth Bhatia Co-founder

Meet our co-founder Siddharth Bhatia, a commercial pilot by profession for over 15 years, with a passion for making new beginnings. Despite the challenges that come with being a pilot, our co-founder has developed amplified skills such as courage, discipline, and the ability to react well under pressure. These skills have been invaluable in the world of entrepreneurship and have been instrumental in the success of our brand.

When the pandemic hit and the aviation sector came to a lull, Siddharth took advantage of the time on hand and started a venture that had become close to his heart - creating an e-commerce baby products brand. With Siddharth’s wife being Belgian and unable to travel back to her country to shop for their new born, Nathaniel, a new idea was born. 

Sadora Baby is the brainchild of our co-founder and an ode to his little Nathaniel. Their passion for creating a brand that is centred around providing high-quality baby products and exceptional customer service is evident in every aspect of the business. With a background in aviation and the discipline to succeed, Siddharth is dedicated to growing Sadora Baby and providing families with the best possible products for their little ones.